The bar or restaurant industry is a VERY competitive. Walk down your local high street – you will notice there are so many options of where to go out for a meal. As a consumer how you do decide where to eat? Hundreds of restaurants go out of business every year because they weren’t competitive enough and more importantly they didn’t give their customers a good enough reason to use their services.
This is going to be a very bold statement but (here it comes)
IF YOU OWN OR MANAGE A BAR OR RESTAURANT YOU NEED A MAGICIAN
Magic hours is the art of performing magic in a restaurant. A magician would go from table to table entertaining guests at their table. This type of magic (known as close up magic) happens right in front of their eyes. The magician will typically perform before the food is served or in between courses.
Now that we have that out of the way let me give you a few reasons why you need magic in your establishment:
Derren Brown, Dynamo, Ben Hanlin, Troy, David Blaine, Chris Angel – the list goes on and on. Magic is very popular with the general public.
Dynamo has just sold out arenas up and down the UK with his stage show, magic is on TV all of the time and there are more touring illusion shows now than ever before. People WANT to see magic and are prepared to pay to do so. As a restaurant manager/owner this is something that you should take advantage of.
Close up magic is the sort that is performed close up, right in front of the spectator’s eyes and in many cases in their own hands. As a magician one of the things I hear the most is, “I thought I could catch it if I watched up close.”
Close up magic lends itself perfectly to a restaurant environment. You can have a magician going from table to table and your customers will love it!
Magic on the other hand is unobtrusive. A magician goes from table to table performing magic to one group and then another one. If a particular table doesn’t like magic or they don’t want to get involved THEY DON’T HAVE TO. It means you can put on entertainment which most customers will enjoy but you don’t have to worry about driving away customers.
I mentioned earlier that customers have a lot of choice of where to eat. How can you differentiate your venue from the dozens of others within the same catchment area? Simply offer something that nobody else is offering.
We work with a lot of restaurants and many get us in on a quiet night to try and drive more business to the venue.
5.) Magic encourages repeat custom.
Most restaurants & bars we work with use us on a residency basis. This means that we go into the restaurant on a weekly or a fortnightly basis. This is the absolute best way to use a magician if you REALLY want your business to increase. The reason is simple – magic generates fantastic word of mouth.
You have to understand that there are very few places you can go to see magic – especially close up magic. When people see a GOOD magician perform they normally will want to see more. More importantly they will want their friends to watch as well. We have been in restaurants before when the customer dining has called their friends to come and join them there and then because they really HAVE to see the magician.
Restaurants & bars we work with on a weekly basis focus a great deal of their advertising on getting people in on the nights we are there. You would be amazed at the amount of YOUR customers that will come back every single week to see the magic. They will even bring their friends and family as well. Many of the restaurants we work with brand the nights we are there as ‘Magic Night’.
6.) Whatever your clientele magic can work really well.
The great thing about close up magic is that you can adapt the performance depending on the venue you are performing in. So if a magician is working at a high end restaurant they can perform sleight of hand, mind reading and effects designed specifically for an adult audience. On the other hand if you own or manage a family restaurant, the performances can be changed to appeal more to children and teenagers.
7.) You can totally eliminate walk outs.
If you own or manage a busy restaurant and you don’t need more business, then having a magician is even more important. If you are busy then you have probably experienced walk outs. Walk outs are those customers that find out there is over an hour wait for a table and decide to go somewhere else. We work with a number of large chains where their priority is for us to stop this from happening.
As customers arrive they are shown into the bar area and told the magician will be over shortly. Then while they are waiting they get to see live close up magic. Before they know it their table is ready and they go and sit down. Effectively, as a venue, you have turned a potential walkout into a happy customer.
8.) Magic can help manage problems within the venue
Imagine you have a problem in the kitchen and there is a delay on food service. Depending on the customer this can be frustrating for all concerned. A good magician will work with the staff in the restaurant to ensure any problems are dealt with quickly and effectively.
If there is going to be a delay, the magician can go to the table and explain the situation and then inform the customer that it is their job is to entertain them while they wait. Before the customer knows it, the food has arrived and they don’t have an issue waiting at all.
9.) Create a magical souvenir that is better than word of mouth!
A lot of magic tricks involve altering a seemingly normal object in an impossible way. For example making a borrowed coin bend in the hands of the spectator or having two playing cards fuse together into one card. When working in a restaurant a good magician will perform tricks like this all of the time. The reason for this is that a magically altered object can be given to the person watching the trick as a souvenir.
You would be amazed at the amount of people that take these magical souvenirs home and show them to friends and family. This generates publicity that you just cannot buy! One of the tricks that I often do is to take a perfectly normal fork and bend it in the hands of the spectator. Then I always give this fork away. I couldn’t tell you the amount of times I have been in a restaurant/bar and a person I have never met before asks, “can you do the trick with the fork my friend told me about?’ People will come into your restaurant because they want to see this sort of thing happen to them.
IF YOU OWN OR MANAGE A RESTAURANT YOU NEED A MAGICIAN
Having a magician in a restaurant is cost effective and will generate repeat business and new business. Obviously you have to pick the right magician. Find out what experience they have and how many restaurants they have worked in. Perhaps arrange for a performer to come in as a one off to enable you to watch the reactions of your customers and listen to the laughter. I promise you will soon wonder why you didn’t do this years ago.
The magic hours proposal at:
*The original article is written by Craig Petty and edited by Maximenz to further cater to magic hours proposal direction.